Wednesday, November 17, 2004

Recommended Resources

Here are some of my regularly used web marketing resources. You'll find extremely helpful information at all of these:

Click Z Network - solutions for e-marketers; a property of JupiterWeb

WebProWorld - articles and insider reports on search engines, web development and e-commerce - great enewsletter!

WebMasterWorld - current articles on noteworthy web industry events

SearchEngineWatch - articles and updates on search engine operations including submission tips, how each search engine crawls, spam penalties, etc.

Adage.com - latest news about interactive marketing and media industry

AdBumb.com - sign up for their topical and often humorous newsletters

HowStuffWorks - this site is just, plain cool.


Advertising Information for each major Search Engine:

Google: Adwords (PPC), adsense, google advertising professionals
Yahoo: Small business center, ad specs and product submissions
AOL Search: Aol advisor, national and local AOL
MSN Search: Audience site profiler, ad specs, bCentral
Ask Jeeves/Teoma: AJInteractive properties, submissions
Overture: Precision match (PPC), content match, local match
Open Directory: Dmoz submissions
AltaVista: Express inclusion, despite being an Overture property
AllTheWeb: Overture/Yahoo property
Lycos/HotBot: InSite (PPC) and Get Relevant (lead gen)
LookSmart: Listings (PPC)

Additional PPC advertising networks:

ePilot
Enhance Interative
FindWhat
Mamma
FastClick

All-in-one Interactive Media Buying:

ValueClick
24/7 Media
Doubleclick (up for sale as of Nov 3)