Lifecycle of the Online Consumer
This is an interesting customer retention article...
http://www.webpronews.com/ebusiness/ebusinesstactics/wpn-8-20041123MeasuringManagingVisitorCustomerRetentionPart4.html
"Online advertising revenue to reach $9.4 billion in 2004 and more than double that growth in 2005." -Emarketer Report, AdTech..... "Online holiday sales expected to grow by 19% to $21.6 billion this season, driven mainly by consumers new to the Web." – Jupiter Research 2004..... Don't you want yours?
This is an interesting customer retention article...
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